Media Framing of University Bullying: A Comparative Analysis of Online News Coverage of the Universitas Udayana Case

Abstract

This study aims to analyze how online media frames the coverage of a university bullying case involving Timothy Anugrah at Universitas Udayana, particularly in portraying the institutional response. This research employs a qualitative descriptive approach using the framing analysis model proposed by Zhongdang Pan and Gerald M. Kosicki. The research objects consist of news articles published by Kompas.com, CNN Indonesia, and BBC Indonesia, selected through purposive sampling based on their relevance to the case and institutional responses. The analysis focuses on four framing structures: syntactic, script, thematic, and rhetorical, to examine how each media outlet constructs meaning. The findings reveal that Kompas.com frames the case by emphasizing decisive institutional actions, CNN Indonesia frames it as a structural problem reflecting systemic failures in the education sector, while BBC Indonesia adopts a moral-humanistic frame highlighting a crisis of empathy and power relations within academic institutions. These differences indicate that media framing plays a significant role in shaping public perceptions of institutional responsibility and the meaning of bullying in higher education contexts